# Locate > Locate is an AI-integrated retail real estate brokerage for multi-unit brands, combining proprietary AI site-selection models with full-service advisory to find high-performing locations and sign the right leases. ## About Locate helps multi-unit and franchise retail brands decide where to open next. The company pairs proprietary AI site-selection models — built on demographics, foot-traffic and mobile data, competition, and each brand's own store performance — with a full-service real estate brokerage team. Locate runs the full path from portfolio analysis and go-to-market strategy through site sourcing, revenue forecasting, and lease execution, so growth decisions are made on evidence rather than instinct. Locate serves retail and restaurant brands across the United States. ## Key pages - [Platform](https://locate.ai/platform): How Locate's AI site-selection models and advisory workflow turn location data into ranked sites and defensible revenue forecasts. - [Resources](https://locate.ai/resources): Briefs and insights on retail site selection, location intelligence, demographics, and market expansion. - [Company](https://locate.ai/company): Who Locate is — the team combining data science with retail real estate brokerage experience. - [Contact](https://locate.ai/contact): Talk to Locate about site selection and expansion for your brand. ## For growth-stage CEOs Deal-level decisions for founders scaling their first handful of locations: what a store will do, what a lease exposes you to, and whether to sign. - [Personal Guarantees on Retail Leases: How to Cap Your Exposure](https://locate.ai/resources/personal-guarantee-commercial-lease) (2026-09-17): What a personal guarantee on a commercial lease is, how the four common structures compare, and the levers emerging brands use to cap, shorten, and eventually end personal liability. - [Outparcels and Pad Sites: The Economics of Freestanding Retail](https://locate.ai/resources/outparcel-pad-site-retail) (2026-09-15): What an outparcel is, how it differs from a pad site, why freestanding retail commands a rent premium, and how to price that premium against a forecast sales lift instead of instinct. - [Strip, Power, Lifestyle: Shopping Center Types and Which Fits Your Brand](https://locate.ai/resources/shopping-center-types-explained) (2026-09-14): A practitioner's guide to shopping center types: strip malls, community centers, power centers, lifestyle centers, malls, outparcels, and urban street retail, with the trade-offs in rent, traffic quality, co-tenancy, and dwell time that… - [Kick-Out Clauses: The Exit Ramp Built Into Your Lease](https://locate.ai/resources/kick-out-clause-retail-lease) (2026-09-11): What a kick-out clause is, how the sales threshold, measurement window, notice period and termination fee work together, and how to set a threshold that actually corresponds to your break-even instead of a number that can never trigger. - [Tenant Improvement Allowance: Negotiating Build-Out Dollars](https://locate.ai/resources/tenant-improvement-allowance-retail) (2026-09-10): What a tenant improvement allowance is, how TI works in a retail lease, what it covers and excludes, how disbursement and lien waivers delay payment, and how to negotiate a bigger allowance with a credible revenue forecast. - [CAM Charges Explained: What's Really in Your Common Area Bill](https://locate.ai/resources/cam-charges-commercial-real-estate) (2026-09-09): A practitioner's guide to CAM charges in commercial real estate: what legitimately belongs in the common area maintenance pool, what to contest, how pro-rata share and gross-up clauses work, and how to read your annual reconciliation. - [Gross Lease vs. Net Lease: What Retail Tenants Actually Pay](https://locate.ai/resources/gross-lease-vs-net-lease) (2026-09-08): A practitioner's guide to gross and net retail leases: the full spectrum from full service gross to absolute net, who bears which risk, how to normalize competing offers to one all-in number, and the traps that make a low base rent… - [Triple Net (NNN) Leases Explained for Retail Tenants](https://locate.ai/resources/triple-net-lease-explained) (2026-09-07): What a triple net lease is, what the three nets cover, what the landlord still pays, how to calculate your all-in occupancy cost, and what to audit before you sign. - [Before Day One: Building Local Demand for a New Store Opening](https://locate.ai/resources/new-store-grand-opening-local-demand) (2026-09-03): A practitioner's plan for the 90 days before a new store opens: claiming local discoverability, reading trade-area search demand, aligning launch spend to real customer origin, and measuring the ramp against forecast. - [From LOI to Lease: Negotiating Retail Deal Terms That Protect Growth](https://locate.ai/resources/retail-loi-to-lease-negotiation) (2026-08-27): A practitioner's guide to retail lease negotiation: how to move from shortlist to LOI to signed lease, and the terms beyond rent, TI allowance, free rent, exclusive use, co-tenancy, assignment rights, kick-out clauses, and guarantees, that… - [Opening a Second Location: The Highest-Stakes Store You'll Ever Pick](https://locate.ai/resources/opening-a-second-store-location) (2026-08-26): Why store #2 is statistically the most dangerous location decision a brand makes, the readiness signals to check first, how to decode why store #1 actually works, and how data can substitute for the pattern recognition you don't yet have. - [Tenant Mix: How the Stores Around You Decide Your Revenue](https://locate.ai/resources/retail-tenant-mix-strategy) (2026-08-25): A tenant's guide to reading a shopping center's tenant mix before signing: traffic generators vs. borrowers, complementary vs. competing adjacency, daypart alignment, vacancy composition, and co-tenancy clauses. - [Percentage Rent and Occupancy Cost: The Math Behind a Healthy Lease](https://locate.ai/resources/percentage-rent-occupancy-cost-retail) (2026-08-21): A practitioner's guide to retail lease math: base rent vs. percentage rent, natural and artificial breakpoints with a worked example, occupancy cost ratios by category, and why the revenue forecast is the real lease decision. - [The Retail Site Visit Checklist: What to Verify Before You Sign](https://locate.ai/resources/retail-site-visit-checklist) (2026-08-20): A field-tested retail site visit checklist for multi-unit brands: access and visibility, the block and co-tenants, the space itself, and the paperwork red flags to catch before you sign a lease. - [How to Choose a Retail Store Location: A Data-Driven Process](https://locate.ai/resources/how-to-choose-a-retail-store-location) (2026-08-17): A step-by-step process for choosing a retail store location: define your customer, measure demand (including digital demand), define the trade area, verify on the ground, and run the rent-to-revenue math. - [How Long Until a New Store Matures? The Ramp Curve](https://locate.ai/resources/new-store-ramp-curve-to-maturity) (2026-08-14): A new store rarely hits mature sales on day one. Here is how the ramp curve to maturity works, and how growth-stage CEOs should plan cash around it. - [Do Not Overpay for a Trophy Location: Will It Pencil?](https://locate.ai/resources/trophy-location-will-it-pencil) (2026-08-07): A trophy corner only earns its rent if the site pencils. Here is how growth-stage brands price a location by projected sales and occupancy cost before signing. - [Is AI Site Selection Worth It? The ROI of Avoiding One Bad Lease](https://locate.ai/resources/ai-site-selection-roi-bad-lease) (2026-07-31): The ROI of AI site selection for growth-stage retail isn’t opening more stores: it’s the capital saved by not signing the one bad lease that drags a P&L for years. - [New-Store Sales Forecasting: Predict Year-One Revenue](https://locate.ai/resources/new-store-sales-forecasting) (2026-07-16): Retail sales forecasting predicts a new store's first-year revenue before you sign a lease, using trade area, foot traffic, and predictive analytics. - [Retail Analytics: The Data a Growing Brand Actually Needs](https://locate.ai/resources/retail-analytics-growing-brand) (2026-07-08): A plain-English guide to retail data analytics for growing brands in 2026 — the metrics that move new locations, same-store sales, and marketing. - [How Retail Market Research Drives Business Growth in H2 2026](https://locate.ai/resources/retail-market-research-business-growth) (2026-07-02): How retail market research drives growth in 2026 — turning pricing, analytics, shopper insights, and sales forecasting into smarter expansion decisions. - [5 Ways Location Intelligence Transforms Retail](https://locate.ai/resources/location-intelligence-retail) (2026-07-01): How location intelligence in retail powers customer targeting, site selection, and foot-traffic analytics — helping growing brands expand with less risk. - [Cap Rates and the Real Estate Behind Your Growth](https://locate.ai/resources/cap-rates-and-the-real-estate-behind-your-growth) (2026-06-09): What cap rates are, where the 2026 trends stand, and how they shape every real estate decision behind a brick-and-mortar retail or restaurant footprint — from the rent on your next location to the value of the real estate you already own. ## For multi-unit operators Running an existing fleet: renewals, relocations, exits, and how many units a market can carry. - [Subleasing Retail Space: When It Rescues a Bad Site](https://locate.ai/resources/subleasing-retail-space) (2026-09-18): A practitioner's guide to subleasing commercial retail space: sublease vs. assignment vs. recapture, landlord consent, who stays liable, honest pricing in a soft market, and a calculator for recovery versus a lease buyout. - [Lease Buyouts: What It Actually Costs to Leave Early](https://locate.ai/resources/commercial-lease-buyout-early-termination) (2026-09-16): What a commercial lease buyout costs, how landlords calculate damages, the leverage that moves the number, and how buyouts compare with subleasing, assignment, blend-and-extend, or going dark. - [Lease Renewal Strategy: When to Renew, Renegotiate, or Walk](https://locate.ai/resources/retail-lease-renewal-strategy) (2026-08-31): A renewal is a fresh site-selection decision on a site you already know. How to re-underwrite a store against today's trade area, start 18-24 months out, and choose between renewing at market, renegotiating, or relocating. - [When to Relocate or Close a Store: Pruning With Data](https://locate.ai/resources/relocate-or-close-store-portfolio-pruning) (2026-08-10): A data-first guide for multi-unit operators on when to keep, renegotiate, relocate, or close a store, and how to read a trade area that has shifted. - [How Many Stores Can a Market Actually Support?](https://locate.ai/resources/retail-market-capacity-how-many-stores) (2026-08-03): Market capacity is the number of units a trade area can support before returns fall. Here is how multi-unit operators size whitespace and avoid overbuilding. - [Retail Brokerage Meets AI: Why the Integrated Model Wins](https://locate.ai/resources/ai-retail-brokerage-integrated-model) (2026-07-27): Combining AI site-selection analytics with full-service retail brokerage in one accountable service beats software-only tools or brokers alone for multi-unit brands. - [Retail Market Penetration Strategy: How Deep to Go](https://locate.ai/resources/retail-market-penetration-strategy) (2026-07-24): A market penetration strategy tells you how deep to go where you already operate, balancing store density, catchment coverage, and cannibalization. - [Retail Leasing & Lease Strategy at Scale](https://locate.ai/resources/retail-leasing-strategy) (2026-07-10): A 2026 guide to retail leasing for multi-site brands — the lease terms that matter, face vs effective rent, and running lease strategy with leverage. ## For regional expanders Reading a market you do not know yet — trade areas, mobility patterns, competition, and where demand is forming. - [Following the Movers: Using Migration Data to Time Market Entry](https://locate.ai/resources/migration-data-market-timing) (2026-09-02): Population snapshots tell you how big a market is. Migration data tells you where it's going. How enterprise real estate teams use flow, sub-metro corridors, and leading indicators to time market entry. - [Retail Competitor Analysis for Expansion: Reading Rivals Before You Pick Markets](https://locate.ai/resources/retail-competitor-analysis-expansion) (2026-08-28): A rigorous framework for retail competitor analysis before expansion: map rival footprints, reverse-engineer their site model, find weak coverage, mine their openings and closures, and layer in digital demand signals. - [What 7 Million "Near Me" Searches a Month Mean for Retail Site Selection](https://locate.ai/resources/near-me-searches-retail-site-selection) (2026-08-18): Semrush data shows ~7.1 million monthly US “near me” searches, up 29% year over year. What that surge in proximity intent means for trade-area math, digital catchment, and how retail brands should factor local search demand into site… - [Reading a New Market in a Day, Not a Road Trip](https://locate.ai/resources/reading-a-new-market-remotely) (2026-08-12): You can evaluate a new market without visiting by stacking demographics, foot traffic, competition, co-tenancy, and cannibalization into one desk-side read. - [Daytime vs Nighttime Population: Picking the Right Corner](https://locate.ai/resources/daytime-nighttime-population-site-selection) (2026-08-05): Daytime vs nighttime population tells you who is actually near a site at each hour, so regional expanders can pick the right corner on evidence, not gut feel. - [Expanding Into New Regions Without Local Broker Relationships](https://locate.ai/resources/regional-expansion-without-local-brokers) (2026-07-29): How growth-stage retail brands enter new regions with no local broker network: using data to sequence markets, size demand, and de-risk the first stores. - [Point of Interest & Mobile Location Data for Retail](https://locate.ai/resources/point-of-interest-mobility-data) (2026-07-17): Point of interest data and mobile location data reveal real visits, trade areas, and dwell time. How retail brands use foot traffic data to pick sites. - [Whitespace & Void Analysis: Finding Unmet Retail Demand](https://locate.ai/resources/retail-whitespace-void-analysis) (2026-07-15): How whitespace analysis and retail void analysis surface unmet demand in a market, and how to tell a real gap from an empty pin on the map. - [Retail Market Expansion Strategy: Where to Grow](https://locate.ai/resources/retail-market-expansion-strategy) (2026-07-14): A retail market expansion strategy for multi-unit brands: rank markets, sequence entry, size depth, and use data to de-risk each move. - [Trade Area Analysis: Defining Where Customers Come From](https://locate.ai/resources/trade-area-analysis) (2026-07-13): A 2026 guide to retail trade area analysis: radius vs. drive-time vs. mobility data, the layers that matter, and turning a catchment into a forecast. - [Retail Foot Traffic Analytics: Turning Visits Into Better Locations](https://locate.ai/resources/retail-foot-traffic-analytics) (2026-07-07): How retail foot traffic analytics works in 2026 — measuring visits, timing, and trade areas with mobile data to make better location decisions. - [Retail Real Estate Outlook: What's Ahead for H2 2026](https://locate.ai/resources/retail-real-estate-outlook-2026) (2026-07-06): A data-driven retail real estate outlook for H2 2026 — availability, rents, new supply, capital, and the demand deciding where brands open next. - [Understanding the Evolution of the Retail Demographic](https://locate.ai/resources/evolution-of-the-retail-demographic) (2026-06-30): Discover how the retail demographic is evolving and what shifting consumer trends mean for choosing where your brand grows next. ## For enterprise teams Method, tooling, and data rigor at portfolio scale: forecasting technique, screening, cannibalization, and model quality. - [Grade Your Own Forecasts: Post-Open Accuracy as a Growth Advantage](https://locate.ai/resources/grading-site-selection-forecast-accuracy) (2026-09-04): Most brands approve sites with a forecast and never check whether it was right. Here's how to measure sales forecast accuracy in retail, separate model error from execution error, and turn every opened store into a better next decision. - [The Huff Gravity Model, Explained — and Where It Breaks in 2026](https://locate.ai/resources/huff-gravity-model-retail) (2026-08-24): A clear explainer of the Huff gravity model for retail: how probability of patronage works, what the classic got right, its hidden assumptions, and where mobility data, ML forecasting, and digital discovery supersede it in 2026. - [Drive-Time Analysis vs. Radius Rings: Which Trade Area Is Real?](https://locate.ai/resources/drive-time-analysis-vs-radius-rings) (2026-08-19): Radius rings are easy but often wrong; drive-time isochrones are better but still assume geography defines the customer. How observed customer-origin data beats both, and when each method is good enough. - [Site Selection Software in 2026: A Buyer's Evaluation Framework](https://locate.ai/resources/site-selection-software-evaluation-2026) (2026-08-17): How to evaluate retail site-selection software and services in 2026 across data transparency, forecasting accuracy, execution support, and usability, with a framework to match the right category to your team. - [From 300 Sites to 5 Visits: Screening at Scale](https://locate.ai/resources/screening-hundreds-of-sites-at-scale) (2026-08-11): How enterprise teams screen hundreds of candidate sites down to the top handful worth visiting: filter on hard criteria, forecast the finalists, and keep committee honest. - [Is Location Data Really Anonymous? A Retailer's Privacy Guide](https://locate.ai/resources/is-location-data-anonymous-privacy-guide) (2026-08-04): Privacy-safe mobility data describes crowds, not people. Here is how consent, de-identification, and aggregation work, and how enterprise teams should vet a provider. - [How AI Forecasts New-Store Revenue from Mobile Data](https://locate.ai/resources/ai-revenue-forecasting-mobile-data-explained) (2026-07-28): How AI site-selection models turn aggregated, privacy-safe mobile location data into a year-1 revenue forecast, and how transparent, driver-level attribution makes it a number a CFO can trust. - [Site Selection Software: What to Look For in 2026](https://locate.ai/resources/site-selection-software) (2026-07-21): Site selection software maps trade areas, forecasts sales, and flags cannibalization. What good tools do, how to evaluate them, and where they fall short. - [Retail Cannibalization: Growing Without Stealing From Yourself](https://locate.ai/resources/retail-cannibalization-analysis) (2026-07-20): A 2026 guide to retail cannibalization analysis: why it happens as you densify, how to measure sales transfer, and when net-new coverage beats the risk. - [How Demographic Insights Transform Your Site-Selection Strategy](https://locate.ai/resources/demographic-insights-site-selection-strategy) (2026-07-03): How demographic insights transform retail site selection in 2026 — turning demographics, psychographics, and segmentation into a scalable site strategy. - [The Future of Retail Site Selection: Trends to Watch in H2 2026](https://locate.ai/resources/future-of-retail-site-selection-2026) (2026-06-29): Discover the future of retail site selection and learn how trends like AI and consumer behavior shape successful store locations in the second half of 2026. - [How Retail Real Estate Location Intelligence Drives Smarter Site Selection](https://locate.ai/resources/retail-location-intelligence-site-selection) (2026-06-26): How retail real estate location intelligence works — the data behind it and how AI site selection helps brands forecast revenue and expand with less risk. ## For emerging franchisors Franchise development: territory design, franchisee fit, and packaging sites that win landlords. - [Drive-Thru Site Selection: The Criteria That Decide Throughput](https://locate.ai/resources/drive-thru-site-selection-criteria) (2026-09-01): A practitioner's guide to drive-thru site selection for QSR and fast-casual brands: stacking depth, ingress and egress, side-of-street and commute direction, lot geometry, visibility at speed, zoning risk, and why throughput belongs in the… - [The Site Package That Wins Landlords and Buyers](https://locate.ai/resources/site-package-that-wins-landlords) (2026-08-13): A data-driven retail site package wins landlords and franchisees by proving demand: trade-area maps, revenue forecasts, cannibalization, and a site score. - [Vetting Franchise Markets: Matching Territory to Franchisee](https://locate.ai/resources/vetting-franchise-markets-franchisee-fit) (2026-08-06): Vet franchise markets by scoring two fits at once: does the territory have real demand, and is the operator right for it. Data-driven vetting protects both sides. - [Designing Franchise Territories That Protect Everyone](https://locate.ai/resources/franchise-territory-design) (2026-07-30): How emerging franchisors size and draw franchise territories that give franchisees room to succeed while protecting brand-wide growth, balancing coverage, density, and cannibalization. - [Anchor Tenants and Co-Tenancy: A Leasing Guide](https://locate.ai/resources/anchor-tenant-co-tenancy) (2026-07-23): An anchor tenant drives center traffic and a co-tenancy clause protects your rent. How emerging franchisors judge anchor health before signing a lease. - [Franchise Site Selection: Protect the Brand & the ROI](https://locate.ai/resources/franchise-site-selection) (2026-07-22): Franchise site selection decides brand consistency and franchisee ROI. How franchisors set criteria, design territories, and protect both sides with data. - [Restaurant & Multi-Unit Site Selection: Choosing Locations That Perform](https://locate.ai/resources/restaurant-site-selection) (2026-07-09): A 2026 guide to restaurant and multi-unit site selection — the daypart, trade-area, and access factors that decide a location, and how to scale it. ## More insights Additional briefs, customer stories, and company updates. - [3 Mistakes Retailers Make With Mobile Data (Part 1)](https://locate.ai/resources/3-mistakes-retailers-make-with-mobile-data-part-1) (2023-07-17): Over the past 5 years, using mobile data for retail site selection has become table stakes. The problem is that many retailers today are using this data incorrectly which can lead to multi-million dollar mistakes. At Locate, we have… - [Which Whole Foods Market in Texas Do You Think Generates the Most Revenue?](https://locate.ai/resources/which-whole-foods-market-in-texas-do-you-think-generates-the-most-revenue) (2022-07-21): Understanding future store performance is critical to opening a successful location. Take a look at these three Whole Foods Market locations. Which one do you think generates the most revenue? Location 1: Highland Park, Dallas – 4100 Lomo… - [Visit us at ICSC Conference – May 22 – 24, 2022 – Las Vegas](https://locate.ai/resources/locate-icsc-2022) (2022-05-08): ICSC Conference – May 22 – 24, 2022 – Las Vegas We are excited to show you how the first tech-enabled brokerage in the retail real estate industry combines unparalleled artificial intelligence with broker expertise for the most accurate… - [Customer Spotlight: CBD Kratom](https://locate.ai/resources/customer-spotlight-cbd-kratom) (2022-04-14): CBD Retailer Has Confidence that New Locations Will Be a Success with Locate’s Tech “Almost all the locations we opened through Locate were already top-performing in CBD Kratom. Locate will show you how to find a better location than one… - [Customer Spotlight: Fit Body Bootcamp](https://locate.ai/resources/customer-spotlight-fit-body-bootcamp) (2022-03-25): Fitness Retailer Sets Owners Up for Success by Expanding Locations with Locate “Their data is key. If you have an existing business and you want to know what’s working for you to expand, Locate is definitely an important tool. It shows… - [Customer Spotlight: Zoup! Eatery](https://locate.ai/resources/customer-spotlight-zoup-eatery) (2022-03-09): Restaurant Franchisor Zoup! Eatery Redefines its Site Selection Process by Leveraging AI with Locate “Locate helped us redefine what to look for in locations. They have cell phone data that shows where cell phone traffic goes at lunch, on… - [Customer Spotlight: Wingers](https://locate.ai/resources/wingers-leverages-customer-data-with-locate-to-better-cater-to-its-guests-and-grow-into-the-right-locations) (2022-02-08): Wingers Leverages Customer Data with Locate to Better Cater to its Guests and Grow into the Right Locations “I was extremely impressed by Locate’s technological platform. They built a model for us that really can identify key criteria as… - [How to Know Where NOT to Lease Retail Real Estate](https://locate.ai/resources/how-to-know-where-not-to-lease-retail-real-estate) (2021-11-18) - [Your Monthly Lease Update](https://locate.ai/resources/your-monthly-lease-update) (2021-11-02) - [Gen Z Shopping Trends All Retailers Should Know About](https://locate.ai/resources/gen-z-shopping-trends-all-retailers-should-know-about) (2021-11-02) - [Welcome Julie Harris to Team Locate](https://locate.ai/resources/welcome-julie-harris-to-team-locate) (2021-10-25): We’re excited to welcome a new Director of Real Estate to the team, Julie Harris. - [Site Forecasting in the Era of AI](https://locate.ai/resources/site-forecasting-in-the-era-of-ai) (2021-10-14) - [Three Competing Fitness Retailers, Three Vastly Different Customer Insights](https://locate.ai/resources/three-competing-fitness-retailers-three-vastly-different-customer-insights-a-case-study-on-planet-fitness-la-fitness-and-crunch) (2021-09-16) - [Unleash the Power of Mobile Data in Your Site Selection](https://locate.ai/resources/unleash-the-power-of-mobile-data-in-your-site-selection) (2021-08-24) - [Customer Profiles: Analyzing Equinox Fitness Customers in Austin, Texas](https://locate.ai/resources/customer-profiles-analyzing-equinox-fitness-customers-in-austin-texas) (2021-07-29) - [Anatomy of Whole Foods Market Customers in Austin, Texas](https://locate.ai/resources/anatomy-of-whole-foods-market-customers-in-austin-texas) (2021-07-15) - [Four Site Selection Habits To Stop ASAP in 2021](https://locate.ai/resources/four-site-selection-habits-to-stop-asap-in-2021) (2021-06-17) - [How COVID-19 Customer Migrations Impact Whole Foods Market Nationwide](https://locate.ai/resources/how-covid-19-customer-migrations-impact-whole-foods-market-nationwide) (2021-06-08) - [Customer Migration and the Pandemic: A Case Study on Starbucks in Austin, Texas](https://locate.ai/resources/customer-migration-and-the-pandemic-a-case-study-on-starbucks-in-austin-texas) (2021-05-18) - [Misconceptions People Have About Location Data](https://locate.ai/resources/misconceptions-people-have-about-location-data) (2021-05-04): Recently, I’ve seen many of my contemporaries and leading firms posting about location data, cell phone data and AI modeling. A few quotes from actual posts: “Mobile data is great but seeing a hotspot next to a target isn’t telling me… - [Empower Site Selection with the Right Data: Jimmy John’s Case in Point](https://locate.ai/resources/empower-site-selection-with-the-right-data-jimmy-johns-case-in-point) (2021-05-03) - [The Impact of COVID-19 on Urban Customers: A Case Study on Starbucks](https://locate.ai/resources/the-impact-of-covid-19-on-urban-customers-a-case-study-on-starbucks) (2021-04-14) - [How To Calculate “Trade Area” in 2021](https://locate.ai/resources/how-to-calculate-trade-area-in-2021) (2021-03-30) - [How to Navigate Post-Covid Site Selection](https://locate.ai/resources/how-to-navigate-post-covid-site-selection) (2021-02-25): How to Navigate Post-Covid Site Selection In 2020, many retailers were forced to close their doors, shut down operations, and halt all plans for expansion. A year later, they are entering 2021 with the greatest uncertainty they’ve faced in… - [A New Brand Identity for Locate](https://locate.ai/resources/new-brand-identity) (2021-01-28): Change In Brand Identity and Reinstatement of Company Vision We’re proud to announce today a change in our brand identity and reinstatement of our company vision. We started Locate in 2014 with the mission of making retail real estate… - [Lease Signing with Costa Oil- San Antonio, TX](https://locate.ai/resources/lease-signing-with-costa-oil-san-antonio-tx) (2020-06-27): We’re happy to share today one of our recent lease signings with Costa Oil! Costa Oil is a hassle-free, 10-minute oil change service. We’re thrilled to be a part of Costa Oil’s expansion efforts and are looking forward to a new store… - [Lease Signing with Pure Green- Phoenix, AZ](https://locate.ai/resources/lease-signing-with-pure-green-phoenix-az) (2020-06-20): We’re happy to share today one of our recent lease signings with Pure Green! Check our current locations here. We’re thrilled to be a part of Pure Green’s expansion efforts and are looking forward to a new store opening soon in at the… - [Lease Signing with Rosati’s Pizza- Apex, NC](https://locate.ai/resources/lease-signing-with-rosatis-pizza-apex-nc) (2020-05-23): We’re happy to share today one of our recent lease signings with Rosati’s Pizza! Rosati’s Pizza is an Italian chain eatery featuring Chicago-style deep-dish pizza, plus pasta & sandwiches. We’re thrilled to be a part of Rosati Pizza’s… - [Lease Signing with Hunter Douglas— Des Moines, Iowa](https://locate.ai/resources/lease-signing-with-hunter-douglas-des-moines-iowa) (2020-05-18): We’re happy to share today one of our recent lease signings with Hunter Douglas! Hunter Douglas is a leading manufacturer of window coverings as well as a major manufacturer of architectural products. Check out current locations here.… - [Lease Signing with Ellie Mental Health— Crestline, Greenwood Village, Colorado](https://locate.ai/resources/lease-signing-with-ellie-mental-health-crestline-greenwood-village-co) (2020-05-16): We’re happy to share today one of our recent lease signings with Ellie Mental Health! Ellie provides mental health services for all ages, offering individual therapy, couples counseling, and family therapy, psychiatric medication… - [Lease Signing with Rita’s Italian Ice – Brittany Square, Peoria, Arizona](https://locate.ai/resources/lease-ritas-italian-ice-brittany-square-peoria-arizona) (2020-05-10): https://www.locate.ai/lease-ritas-italian-ice-brittany-square-peoria-arizona/ - [Retail Tracker Weekly Update: April 28, 2020](https://locate.ai/resources/retail-tracker-weekly-update-april-28-2020) (2020-04-28): Stock-piling or just… shopping? For the first time in nearly 50 days, Retail Tracker shows an increase in retail traffic. While some states deliberate the timing and scope of their re-openings, it looks like consumers and employees are… - [LocateAI Services](https://locate.ai/resources/locateai-services) (2020-04-23): LocateAI has been a leader in retail real estate analytics for over a half-decade — well before “Artificial Intelligence” became a sales buzzword — and uses machine-learning algorithms and 175,000 variables at the census-block level to… - [Retail Recap, Ep. 1: Rich Hollander](https://locate.ai/resources/retail-recap-ep-1-rich-hollander) (2020-04-23): In this week’s Retail Recap, I caught up with Rich Hollander to get his take on the state of retail under shelter-in-place. If you don’t already know, Rich has an impressive resume as a retail operator: Vice President at Radio Shack /… - [Suspension of LocateAI Monthly Billing](https://locate.ai/resources/suspension-of-locateai-monthly-billing) (2020-04-08): In light of the unexpected impact that COVID-19 has had on retail sales, LocateAI suspended monthly fees for all retail clients, including all SaaS subscriptions and rebatable fees, for ninety (90) days effective March 31st, 2020. Though… - [Introducing Retail Tracker](https://locate.ai/resources/introducing-retail-tracker) (2020-04-07): In light of COVID-19’s unbelievable and global impact on lives and businesses, we repurposed our tools to help our industry make decisions in the face of new and challenging market conditions. LocateAI’s Retail Tracker monitors retail… - [Your Monthly Lease Update](https://locate.ai/resources/your-monthly-lease-update-3) (2020-04-06): A Selection of New Leases Our brokers closed Q1 with a number of exciting new leases. Here are the highlights: Costa Oil signed a lease at the Perry Plaza in Painesville, OH. Tenant represented by Jorden Jespersen. Hunter Douglas signed a… - [Who Wins in a Recession?](https://locate.ai/resources/who-wins-in-a-recession) (2020-03-17): The coronavirus effect is in full swing. The Dow Jones had its biggest single day point drop ever yesterday, breaking this record for the fourth time in less than a week. Retailers like Apple and Nike are temporarily closing their doors.… - [Where are my customers spending time during the day?](https://locate.ai/resources/where-are-my-customers-spending-time-during-the-day) (2020-03-16): How to use the LocateAI platform as a retailer to figure out the best areas within a market to source real estate based on customer behavior Find high potential areas within a market Toggle on any data layer (e.g. customer daytime… - [Retail executives’ response to COVID-19](https://locate.ai/resources/retail-executives-response-to-covid-19) (2020-03-16): Covid-19 is creating absolute hysteria in many of our communities. But what level of impact will it have on the retail real estate industry? It’s been difficult cutting through the noise and media, so we turned to dozens of execs and CEOs… - [Your Monthly Lease Update](https://locate.ai/resources/your-monthly-lease-update-2) (2020-02-22)