AI solutions uniquely tailored for your brand's growth.
Why Locate
15% higher sales.
Our clients open locations that outperform their pre-Locate portfolio by 15% in average unit volume.
AI integration across every stakeholder.
From C-suite strategy to franchisee site tours, our platform and team integrate with executives, directors, local brokers, and franchisees.
We grow when you grow.
We partner with you on the outcome — not the data. Our business model is tied to your expansion, so our incentives stay aligned with yours.
How our AI works
The precision behind every location decision.
Device-level precision
Our AI analyzes 200M mobile devices to understand consumer behavior & sensitivity at the latitude/longitude level — not zips or pre-defined centers.
Fair-share analysis
Our AI compares who’s visiting your stores vs. who’s in the trade area — so you know if you’re capturing your fair share or missing your target customer.
Your Visitors
Captured share
Trade Area
Target customers available
Opportunity Gap
Customers in your trade area you're not capturing yet
Time-weighted modeling
Your model is weighted by when revenue actually happens. Our AI layers multiple peak windows — weekday lunch, evening rush, weekend patterns — so the forecast reflects how your brand actually earns.
Multi-model A.I. optimization
Many A.I. models work together at the same time — testing every permutation of store placement to find the layout that maximizes revenue and minimizes cannibalization across the entire market.
Territory sizing for franchise sales
Right-size franchise territories before you sell them. Avoid giving away a 30-location market as a single territory.
Revenue forecasting
At 20+ locations, we project revenue for any site. Our models track accuracy over time and improve as your brand grows.
Projected Year 1 Revenue
“Locate’s AI technology streamlined our decision-making and provided the framework for our entire growth strategy. Their team helps us navigate from LOI to lease — they’ve been a game changer.”
Michael Siniscalchi
CEO, 810 Billiards & Bowling
“We rely heavily on Locate for all potential location reports and projected sales — revenue projections have been accurate.”
Andrew
GM, US Business Development, bb.q Chicken
“The biggest impact Locate had on our business was redefining what to look for in locations. Our productivity and new location revenues increased dramatically.”
Huy Tran
Head of Franchise, Fit Body Bootcamp
FAQ
How the platform works
How does Locate's AI score a site?+
Locate scores candidate sites against a brand's own criteria across 1,100+ variables — demographics, psychographics, foot traffic and timing, competitive saturation, co-tenancy, and drive-time accessibility — producing a composite site score calibrated to the brand's best-performing stores.
How does Locate forecast revenue for a new location?+
With analog modeling: the platform finds existing locations that most resemble a candidate site, then projects year-one revenue from how those analogs actually perform — calibrated to a brand's own sales data rather than industry averages.
Does Locate model cannibalization?+
Yes. Before you sign, Locate models trade-area overlap between a candidate site and your existing units, so a new location adds demand instead of pulling it from the stores you already operate.
What data does Locate use?+
Demographic and psychographic profiles, mobile foot-traffic data, competitive and co-tenancy data, and a brand's own performance data — combined into a single site read. The picture sharpens as more layers combine.
How many markets can Locate evaluate?+
Every U.S. market. Locate ranks all of them by how many units each can support and what each is projected to earn, so you expand in order of opportunity rather than familiarity.
Does Locate help with the lease, or just the analysis?+
Both. The same team that finds and forecasts a site also negotiates and executes the lease — no handoff between a data tool and a broker.